Sales & Outreach · Ranked & Scored

The Best AI SDR Agents for Small B2B Teams, Scored

We lined up five of the most-hyped autonomous AI SDR platforms against one brutally honest question: can a 5-to-30-person B2B team actually afford to run them? One pick walked away with it.

By Marcus Thorne· Lead Analyst, AI Assistants·October 9, 2026·5 products tested
The Verdict

Artisan's Ava is the one to beat for a small B2B team. It's the only platform in the field with genuinely self-serve, published entry pricing ($280/month Intern, $660/month Employee) that doesn't quietly funnel you into a $30K+ annual contract, and the product covers the full prospect-to-reply loop without a seat-count minimum. AiSDR is the pick if you want hands-on GTM-engineer support and don't mind a quarterly commitment. Regie.ai's new RegieGO is the right call for teams that want AI drafting plus a dialer on month-to-month billing. Reply.io with Jason AI earns its keep for teams already standardized on a per-seat engagement platform. Skip 11x unless you have enterprise budget. The Growth floor is $3,750/month billed annually, and that's just the entry point.

"AI SDR" is the loudest category in B2B sales software in 2026, and most of the loudness is marketing. The pitch is identical across every vendor: autonomous AI agents that research prospects, write personalized multichannel outreach, handle replies, and book meetings, all at "a fraction of the cost of a human SDR." What that pitch leaves out is which of these tools you can actually buy as a small team without signing a five-figure annual contract on day one.

So that's the question we scored. We compared the published pricing pages, product capability pages, and official documentation of five of the most-named AI SDR platforms as of October 2026, and we judged them on whether a 5-to-30-person B2B team can realistically buy, deploy, and get value out of them without an enterprise procurement team. We didn't conduct hands-on testing of agent output. The scoring here's a documentation and pricing audit against a small-team-fit rubric, with every number cited back to the vendor's own pricing page or primary source.

How We Tested

5 measured metrics

A desk evaluation of five AI SDR platforms against five metrics scored 0-100, with Small-Team Fit and Pricing Transparency weighted highest because a product you can't buy at your headcount can't book you a meeting. Every published price, seat minimum, contract term, and feature claim comes from each vendor's own pricing or product page or from independent third-party pricing databases cited in the sources list. No hands-on reply-rate or meeting-booked testing was performed, and the scores reflect that disclosed desk rubric.

Small-Team Fit

We checked each vendor's published pricing page for the smallest contract a 1-to-5-person team can actually sign: minimum seats, minimum contract length, and the entry-tier price. A plan with no seat minimum, month-to-month or quarterly billing, and a published entry price under $1,000/month scored high. A hard annual contract above a $3,000/month floor scored low. We did not count "contact sales" tiers as small-team-fit.

Pricing Transparency

We graded each vendor on whether a buyer can price the full real cost of running the product (seats + credits + add-ons + mailboxes + dialer) from the public website alone. Published tier cards with inclusions and credit allowances scored high. Pricing pages that route every tier to "request a demo" scored low, even when third-party sources report a figure.

Capability Depth

We mapped each product's advertised capability set against a fixed AI SDR checklist: contact database or BYO list, AI research, multichannel sequencing (email + LinkedIn minimum), autonomous reply handling, CRM sync, and managed sending infrastructure (domains, mailboxes, warmup). We did not grade output quality, only whether each capability is documented as included on the entry tier a small team would actually buy.

Setup & Deployment Load

We read the onboarding and setup documentation on each vendor's site and in independent reviews to grade how much RevOps time and how long a wait a small team is signing up for. Managed mailbox warmup timelines, implementation fees, and whether a sales-led onboarding is required all counted. A product you can launch in a day without a sales call scored high; a 2-4 week sales-led rollout with a $3K+ implementation fee scored low.

Value for a Small B2B Team

We divided the smallest realistic monthly bill (entry tier at seat minimum, annual terms where that's the only option) by the published lead or message allowance to get a per-contact or per-message rate, then sanity-checked that number against the vendor's own stated cost-per-meeting math where available. We penalized vendors whose "entry" tier only makes financial sense for teams well above 30 people.

Editors’ Choice
Rank1
Artisan (Ava)
Artisan AI
The only AI SDR in the field with real self-serve pricing a small team can actually buy without a sales call.
86

Artisan builds Ava, an autonomous AI BDR that researches prospects from a 300M+ contact database, writes multichannel outreach (email, LinkedIn, X/Twitter), handles replies, and books meetings. The 2026 story here's pricing. After the Ava 2.0 self-serve launch, Artisan now publishes a Free tier (300 credits/month), Intern at $280/month (12,000 credits), and Employee at $660/month (30,000 credits), with a 10% discount on annual billing and no seat minimum. That's genuinely accessible for a small B2B team. The catches: credits burn down with every research step and every send, so heavy sending consumes the plan faster than the headline implies, and messaging can read robotic if the ICP input is thin.

Source: Artisan AI ↗

Pros

  • Published self-serve pricing from $280/month with no seat minimum
  • Free tier with 300 monthly credits for a real no-card trial
  • Full-stack: 300M+ contact database, email, LinkedIn, HubSpot sync
  • Entry tiers 10x cheaper than they were on the old enterprise contracts

Cons

  • Credit model means heavy senders burn through the Intern tier fast
  • No native phone channel, so call steps queue for your reps

How It Scored, by Metric

Small-Team Fit94
Pricing Transparency92
Capability Depth82
Setup & Deployment Load85
Value for a Small B2B Team80
Best for  B2B founders and small sales teams who want an autonomous AI SDR they can turn on tomorrow without a procurement call.
Rank2
AiSDR
AiSDR Inc.
The AI SDR that gives you an actual human GTM engineer on Slack, if you can commit a quarter.
82

AiSDR is the managed-service pick. Pricing is published: Solo at $250/month month-to-month (200 AI-researched contacts, 1 user), Explore at $900/month on quarterly billing (800 contacts, unlimited users), and Scale at $2,500/month (2,500 contacts, unlimited users), with a 20% annual discount. Every paid plan includes a dedicated GTM engineer, 24/7 Slack support, mailbox/domain setup, warmup, and HubSpot sync. The honest limitations are a 30+ day mailbox warmup inside a quarterly contract (so Explore's real minimum is $2,700 upfront) and no free trial. The Solo tier at $250/month is the lowest-commitment way to see it work.

Source: AiSDR Inc. ↗

Pros

  • Fully published tiered pricing with unlimited seats on Explore and Scale
  • Solo plan at $250/month is genuinely month-to-month
  • Dedicated GTM engineer on paid tiers isn't just a sales line
  • Infrastructure (domains, mailboxes, warmup) is handled for you

Cons

  • Explore and Scale are quarterly contracts, so Explore's floor is $2,700
  • 30+ day mailbox warmup eats a third of your first quarter
  • No classic free trial, so you build a campaign, then pay to launch it

How It Scored, by Metric

Small-Team Fit82
Pricing Transparency95
Capability Depth85
Setup & Deployment Load72
Value for a Small B2B Team78
Best for  Small B2B teams that want outbound run for them by a vendor-side human, not just an agent.
Rank3
Regie.ai (RegieGO)
Regie.ai
RegieGO is Regie.ai's new self-serve agentic sales workspace, the version a small B2B team should actually look at.
78

Regie.ai spent most of 2026 as an enterprise sales engagement platform sold through demo-led annual contracts, wildly out of reach for a 5-person team. Then they launched RegieGO, pitched as "an agentic sales workspace with built-in enrichment, emailing, dialing and workflows that gets you prospecting end to end from a single chat," with a published "Start free" option on the homepage. RegieGO is the version a small B2B team should actually look at. Confirm current RegieGO tier pricing on Regie's own pricing page before you commit, because the headline tiers aren't on the product homepage.

Source: Regie.ai ↗

Pros

  • RegieGO advertises a self-serve "Start free" entry on the homepage
  • Built-in enrichment, emailing, dialing and workflows run from a single chat
  • Channel orchestration across email, LinkedIn and phone from one platform
  • Pre-built plays ship ready to run from the library

Cons

  • Headline tier pricing isn't shown on the product homepage
  • The legacy enterprise SEP SKUs are what most comparison posts still cite
  • CRM connectors shown as HubSpot, Gmail, LinkedIn and a dialer only

How It Scored, by Metric

Small-Team Fit88
Pricing Transparency85
Capability Depth76
Setup & Deployment Load82
Value for a Small B2B Team78
Best for  Small B2B teams that want AI-drafted multichannel outreach plus a dialer, with a self-serve "Start free" entry point and no sales call.
Rank4
Reply.io + Jason AI
Reply.io
Jason is the most mature AI SDR agent on the market, but you're paying for Reply.io seats on top of it.
74

Reply.io is a per-seat sales engagement platform first and an AI SDR second. Email Volume is $49/user/month annual, Multichannel is $89/user/month (plus a $69/account LinkedIn add-on and $29/user calls/SMS add-on, which pushes a real multichannel seat to around $187/month). The AI SDR, Jason, is a separate product on top: Starter at $500/month annual (1,000 active contacts), Growth at $1,500/month (5,000-10,000 contacts), and custom Enterprise. Jason is widely regarded as the most mature autonomous AI SDR agent in the category, and lets you pick your underlying model (Claude, Gemini, Mistral, or OpenAI). The small-team catch: you don't get Jason without the seat plan under it, so a solo rep running multichannel with Jason Starter lands around $687/month before any data top-ups.

Source: Reply.io ↗

Pros

  • Jason is the most mature AI SDR product in the category
  • You pick the underlying model (Claude, Gemini, Mistral, OpenAI)
  • Email Volume at $49/user is a genuinely cheap entry if you only need email
  • 14-day free trial covers the platform

Cons

  • Jason is a separate $500+/month add-on, not a bundled feature
  • True multichannel seat is ~$187/user once LinkedIn and calls are added
  • A 5-rep multichannel team with one Jason agent lands near $1,435/month

How It Scored, by Metric

Small-Team Fit70
Pricing Transparency82
Capability Depth88
Setup & Deployment Load75
Value for a Small B2B Team64
Best for  Small B2B teams already running Reply.io as their sequencer who want to layer an autonomous AI SDR on top.
Rank5
11x (Alice)
11x.ai
The one everyone's heard of, and the one almost no small B2B team should actually buy.
62

11x's Alice is the most-hyped autonomous AI SDR in the category and the one whose brand recognition most buyers walk in with. The product itself is credible: Alice handles managed Gmail mailboxes with domain setup, warmup, inbox rotation and monitoring included, and syncs bi-directionally with your CRM. The problem for a small team is pricing. 11x's own page lists Alice Growth from $3,750/month billed annually (up to 5 end users, 2,000 new prospects/month), with Pro and Enterprise custom-quoted. Third-party procurement data puts typical first-year contracts between $38,250 and $65,550 once implementation is added. For a 5-to-30-person B2B team, that's an SDR salary on an unproven channel.

Source: 11x.ai ↗

Pros

  • Managed mailboxes, domain setup, warmup, rotation and monitoring are included
  • Alice is metered per new prospect, not per send
  • Growth-tier entry pricing is now publicly listed
  • Bi-directional CRM sync bundled on every tier

Cons

  • Alice Growth starts at $3,750/month billed annually, a $45,000 year-one commit
  • Annual billing by default with 2-3 year commitments on Pro and Enterprise
  • Pro and Enterprise still require a sales conversation
  • At this price, you're competing against the real SDR hire

How It Scored, by Metric

Small-Team Fit35
Pricing Transparency70
Capability Depth90
Setup & Deployment Load60
Value for a Small B2B Team55
Best for  Mid-market and enterprise teams with $45K+ in annual budget for an autonomous outbound experiment.

A quick note on how this ranking landed, because the loudest brand on the shortlist finished last.

Walk into any B2B founder’s Slack in 2026 and the AI SDR conversation starts with 11x. The branding is sharp, the demos are convincing, and the “replace your SDR” pitch is engineered for an audience that’s quietly resentful of what SDRs cost. What that pitch leaves out is that Alice is a premium autonomous AI SDR priced from $3,750/month billed annually for up to 5 end users and 2,000 new prospects a month, with Pro and Enterprise custom-quoted . For a 5-to-30-person team, that’s an SDR salary on a channel you haven’t proven yet, and 11x bills annually by default with 2-3 year commitments carrying discount tiers on Pro and Enterprise, so you’re signing up for the whole experiment on day one.

Artisan won this ranking because it did something nobody else in the category did in 2026: it actually published pricing a small team can buy. Artisan now publishes self-serve credit-based tiers, Free with 300 credits/month, Intern at $280/month with 12,000 credits, Employee at $660/month with 30,000 credits, and a custom Enterprise tier for higher volume . There’s no seat minimum, no demo required, and the Free tier lets you push credits through a real campaign before you commit a dollar. That’s the trade a small B2B team wants: a reversible decision, not a procurement project. The credit model is the catch, plans are metered by credits (data enrichment + sends), not seats , so heavy senders burn through Intern faster than the headline suggests. The honest move is to start Free, measure your own credit burn, then size up.

AiSDR takes second because it’s the only one that gives you a human on the vendor side. The Explore plan at $900/month includes 1,200 AI messages, 1,200 lead search credits, unlimited seats, and a dedicated GTM engineer; the Grow plan at $2,500/month includes 4,500 of each; and Enterprise is custom . The tradeoff is the commitment shape: AiSDR offers only quarterly and annual billing with quarterly as the default, and the quarterly plan requires upfront payment of $2,700 for Explore or $7,500 for Grow . If you can swallow a quarter and you want a GTM engineer in your Slack while you figure the motion out, this is the one. If you can’t, the $250/month Solo plan is the only truly month-to-month way into AiSDR.

Regie.ai’s placement is the one most readers will be surprised by. Regie now pitches RegieGO as “an agentic sales workspace with built-in enrichment, emailing, dialing and workflows that gets you prospecting end to end from a single chat,” with a “Start free” option on the homepage and channel orchestration across email, LinkedIn and phone from a single platform. That’s a different product posture than Regie’s legacy enterprise sales engagement platform, and it’s the version a small B2B team should look at. Headline tier pricing isn’t shown on the product homepage, so confirm current numbers on Regie’s own pricing page before you commit.

Reply.io with Jason AI is a solid fourth. Jason is widely regarded as the most mature AI SDR agent in the category, and the model-choice flexibility is a real differentiator. But the economics work against a small team. Email Volume starts at $49 per user/month on annual billing, Multichannel at $89 per user/month, and Jason AI SDR starts at $500/month , and Jason is a separate product not included in any Sales Outreach plan, with the starter tier beginning at $500 per month annual ($800 to $1,000 monthly) supporting 1,000 to 3,000 active contacts, and the growth tier around $1,500 per month annual supporting 5,000 to 10,000 active contacts . You’re stacking a per-seat engagement platform under an AI agent, and the stack adds up. If you’re already standardized on Reply.io, Jason is the obvious upgrade path. If you’re starting fresh, Artisan or AiSDR cover more of the job for less money.

If you’re a small B2B founder reading this and thinking “but I still want to see what the agent writes before I buy it,” the two tools that’ll actually let you do that are Artisan’s Free tier and Regie.ai’s RegieGO “Start free” option. Everything else in this field wants your signature before your inbox.

The surrounding stack matters here too. An AI SDR is only as good as the list it works and the follow-up that chases the replies. If your prospect data is thin, start with the research layer. Our Clay review covers the most powerful prospecting tool for small B2B teams and the credit meter that comes with it. If the sequences themselves are what’s generic, our ranking of the best AI cold email personalization tools for small B2B teams is the place to go. And if the problem is actually what happens after the first reply, see our picks for the best AI sales follow-up and sequence tools for small B2B teams.

One honest caveat on the whole category. These numbers are a snapshot. AI SDR pricing moved more in 2026 than any other sales software category we track. Artisan dropped from a reported $1,500+/month enterprise contract to a $280/month self-serve tier in a single release cycle, Regie repositioned around the new self-serve RegieGO workspace, and 11x’s own pricing page and FAQ have disagreed with each other on the Alice Growth price all year. Trust each vendor’s current pricing page over any blog, including this one, before you sign.

Sources

FAQ

What's the best AI SDR for a small B2B team overall?

Artisan (Ava), by a clear margin for the small-team buyer. It's the only tool in the field with published self-serve pricing from $280/month on the Intern tier (12,000 credits/month), no seat minimum, and a free tier you can actually trial. AiSDR is the runner-up and the right call if you want a vendor-side GTM engineer on Slack, as long as you can commit to the quarterly contract.

Can a one-person team actually buy any of these without a sales call?

Three of the five. Artisan has a Free tier (300 credits) and self-serve Intern at $280/month and Employee at $660/month. AiSDR's Solo plan is $250/month, month-to-month, for 200 contacts and one user. Regie.ai's RegieGO advertises a self-serve "Start free" entry on its homepage. Reply.io gates its 14-day trial behind signup and Jason AI behind sales. 11x is enterprise-only.

Why isn't 11x ranked higher if it's the most well-known?

Because the question we scored was 'small-team fit,' and 11x doesn't fit. The Alice Growth tier is published at $3,750/month billed annually. That's a $45,000 first-year commit before implementation fees, which third-party procurement data puts at $3,000-$10,000 on top. For a mid-market or enterprise team replacing SDR headcount, 11x may be the right buy. For a 5-to-30-person B2B team, the ROI math is brutal.

Is Jason AI really the most mature AI SDR product?

By market consensus, yes. Reply.io's Jason has been shipping as an autonomous AI SDR agent longer than most of the field, lets you pick the underlying model (Claude, Gemini, Mistral, or OpenAI), and operates in both Autopilot and Copilot modes. The small-team catch is that Jason is a $500+/month add-on on top of a $49-$89/user Reply.io seat, so a solo rep running Multichannel plus Jason Starter lands around $687/month before data top-ups.

How did you actually score these?

We didn't do hands-on testing of reply rates or meeting-booked outcomes. This ranking is a documentation and pricing audit against a small-team-fit rubric, and the scores reflect exactly that. We read each vendor's published pricing page, product documentation, and independent third-party pricing databases, then graded five metrics (Small-Team Fit, Pricing Transparency, Capability Depth, Setup & Deployment Load, Value for a Small B2B Team) into the single 0-to-100 number on the badge. Small-Team Fit and Pricing Transparency were weighted most heavily because a product you can't actually buy at your headcount isn't a product you can rank for your headcount.